Fresh Plaza: Premier Star apples NZ's latest star attraction

Twelve years after it first appeared as a curious branch on a Royal Gala tree in a Nelson home orchard, Premier Star (PVR) was exported successfully for the first time in 2011 to Singapore and Thailand. Premier Star has naturally high sugars and an outstanding block bright red colour that is packed to a 70%+ colour spec premium - a combination that perfectly suits the Asian market preferences.

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